Emmet Kelly (MD – Research / Product development):
Emmet has been working in digital marketing and research since 1996, including companies such as Nua Internet Survey’s and Local Ireland from 1997 to 2000. He is a data specialist and sometime lecturer in statistics at UCD. He founded Monitrack, an online market research specialist in 2000, and carried out the first national internet research project in the world in 2003, called Joint National Internet Research, (or JNIR). He went on to found Net Behaviour, the digital advertising agency. In 2009 he founded Pavilion Digital which specializes in digital research, data analytics, app development and social media research and feedback. In 2010 he launched SoloicitorsInIreland.ie which handles legal claims for the Irish market.
Emmet is a regular contributor to newspapers and magazines on the topic of research and digital marketing.
Ellen Gallagher (Director – Qualitative Research)
Ellen has a Doctorate in Sociology and worked as a Researcher/Project Leader for 10 years in a H.S.E. drug treatment/prevention centre for Dublin’s inner city youth. She’s an occasional lecturer in qualitative research methods in UCD, a Government of Ireland scholar, a fellow of the Institute for the Study of Social Change, a Royal Irish Academy award winner and a copy editor for the Irish Journal of Sociology. Ellen is a director of Monitrack Research.

